Independent Art Director/Designer
I develop authentic branding systems and for business, organizations and events. I help clients hone their brand voice through messaging, visual identity and creative executions designed amplify awareness and engagement providing greater brand value. Companies engage me to help them span creative gaps between themselves and higher-end agency work. Emerging companies rely on value-added communications expertise to help them better integrate their marketing efforts and initiatives.
Behind every good brand is a simple, intelligently designed mark. A logo is your brand's first impression and calling card. It's the tip of the iceberg that sets the tone for your entire organization. A well-designed branding system allows your company to leverage your identity and messaging on all media ensuring it is accurate and consistent. Be smart, clever and memorable.
Spread the word... get your message out into the world that is breakthrough, memorable, shareable and on brand. Span your reach across all traditional, digital and experiential media through innovative and captivating messaging and design. Integrate your brand through effective online and offline marketing initiatives.
Startup and New Ventures
Two decades of experience helping entrepreneurs establish and build their brands. By understanding the challenges and opportunities facing early-stage companies, I can provide the guidance and direction to help emerging companies define and articulate their brand, helping them launch efficiently getting the most traction. Hone presentations and investor pitch decks with clean articulate infographics and a professional polish.
Icons, symbols and iconography systems are a particular niche. Evaluate your product's or organization's needs by conducting a thorough assessment of your iconography including all symbols, functionality icons and informational marks. Create a library of meaningful visuals that communicate simply, elegantly and on brand.