![](https://cdn.myportfolio.com/f10ea963-2853-4347-89a5-33017d7eae20/44900df5-8ab5-4336-a3fe-ee3561922580_rw_1920.png?h=d34f94240660e7d28b929f93905b7649)
The mark was inspired by Leominster native John Chapman, aka Johnny Appleseed. The apple tree seemed to be a natural choice to pay homage to Leominster's heritage. The town wanted the logo to represent a modern interpretation of their rich history and diverse community.
![](https://cdn.myportfolio.com/f10ea963-2853-4347-89a5-33017d7eae20/e648ae9d-948a-474e-927d-00a6d3a13f05_rw_1920.png?h=b09b33df760a6fd62557a545eaa0ed5a)
![](https://cdn.myportfolio.com/f10ea963-2853-4347-89a5-33017d7eae20/d5c9eb37-4c5d-4cfb-a401-2220e8fda29c_rw_1920.png?h=dceedb848cae036c1f1d9c2829cb5a45)
Corporate ID and Brand Standards Guide
![](https://cdn.myportfolio.com/f10ea963-2853-4347-89a5-33017d7eae20/81d2f495-5634-47a8-9e45-17c1a5da1cdf_rw_1920.jpg?h=ed6f07c69602f93619ce52c29f784440)
![](https://cdn.myportfolio.com/f10ea963-2853-4347-89a5-33017d7eae20/384221d9-01ff-41f4-a75e-eb5bd9259711_rw_1920.png?h=ee5d0c41bf9a8fc64fac1b2a7d915b19)
![](https://cdn.myportfolio.com/f10ea963-2853-4347-89a5-33017d7eae20/841f7064-557a-40ca-a027-7741bf683952_rw_1920.png?h=b2f9fa765b3485fe7b7a12a2d90e57ca)
Banners and Wayfinding
![](https://cdn.myportfolio.com/f10ea963-2853-4347-89a5-33017d7eae20/5bc916a6-a593-4ac6-81c1-f28a873f6ea0_rw_1920.png?h=7dd7e79735657709fac6c0f6a50de08d)
![](https://cdn.myportfolio.com/f10ea963-2853-4347-89a5-33017d7eae20/58704801-88af-4e8b-b52d-6b8ba7c44893_rw_1200.png?h=2693502515b48eec51b4445f484e1fe2)